Home
HiReel - Redefining Sharing on YouTube

Changing the way people share on YouTube

CLIENT UNIVERSITY PROJECT

THE CHALLENGE

YouTube has many ways to share videos to people. Some people only use one form of it. Some never use the alternative means of sharing videos.

RESULTS

Audience feedback revealed people would share more because the solution gave many options to share and made it easy.

THE RESEARCH - WHY NEW WAYS OF SHARING

We did interviews with 6 people to understand how they use YouTube and what techniques they utilise to share videos among friends. We found these problems below.

  • People are not familiar with inherent share in YouTube.
  • They share with address bar URL but it breaks continuity and takes them to other platforms.
  • Most used Chat apps are not available currently
USER NEEDS AND CHARACTERISTICS

Many do not know or recognise YouTube native sharing feature on desktop. The majority like to share videos on messaging apps to their friends and family but are limited by current options.

Some people use mostly mobile and others mostly desktop version, they share videos with their friends on messaging platforms and all of them are familiar with YouTube.


Re-imagine video as a sharing space while offering personalise sharing options.
Design Concept

VIDEO PROTOTYPE
RESULTS

Highlight Reel - Reify, Reuse and Peripheral Awareness
23% of our participants send videos at a specific time and even add comments on those highlights. The highlighted video is saved for later use.

Friend’s list - Reuse and Rhythm, Co-Adaptive
85% of our participants share videos on preferred social media with different people. The HiReel also presents the most used friends first.

Get share options from address bar
Only 15% of participants share via the Sharing button in contrary to the 65 % that shares via copying the url.

Participants’ experiences
Participants shared more than 27 stories, and they all had in common the aforementioned.

FUTURE DIRECTIONS
  • People like to be able to share without going to other platform while currently they can’t.
  • A customized list is almost essential desire of everyone to share with certain people on certain platform.
  • The HiReel – It could be evolved into a Co-Watch experience. You view videos at same time and collaborate simultaneously while being in different places, just like a family seeing TV together.
  • Isolated shared space to different highlights - Can others edit the highlights of other friends or not?
MORE PROJECTS
Eat As a Local

To bring delicious food experience cooked by locals for tourists and expats

Read In Depth