Changing the way people share on YouTube
CLIENT UNIVERSITY PROJECT
YouTube has many ways to share videos to people. Some people only use one form of it. Some never use the alternative means of sharing videos.
Audience feedback revealed people would share more because the solution gave many options to share and made it easy.
We did interviews with 6 people to understand how they use YouTube and what techniques they utilise to share videos among friends. We found these problems below.
Many do not know or recognise YouTube native sharing feature on desktop. The majority like to share videos on messaging apps to their friends and family but are limited by current options.
Some people use mostly mobile and others mostly desktop version, they share videos with their friends on messaging platforms and all of them are familiar with YouTube.
Highlight Reel - Reify, Reuse and Peripheral Awareness
23% of our participants send videos at a specific time and even add comments on those highlights. The highlighted video is saved for later use.
Friend’s list - Reuse and Rhythm, Co-Adaptive
85% of our participants share videos on preferred social media with different people. The HiReel also presents the most used friends first.
Get share options from address bar
Only 15% of participants share via the Sharing button in contrary to the 65 % that shares via copying the url.
Participants shared more than 27 stories, and they all had in common the aforementioned.